With less than two months left before the end of 2023, Luckin Coffee seems to have another major move in store. On October 29, WBC World Barista Champion Boram Julio Um posted multiple group photos on social media, expressing his delight at working with the Luckin team and tagging several people in the photos. Judging from the images, this is very likely the sixth WBC champion spokesperson signed by Luckin. The photos feature not only Boram himself, but also 2014 champion Hidemitsu Izaki, 2022 champion Anthony Douglas, and 2018 champion Agnieszka Rojewska—several champions gathered together, all wearing Luckin barista aprons. This article will review the background of this collaboration, Luckin's champion spokesperson strategy, and the latest progress of its global bean-sourcing program. [more…]

The competition between Cotti Coffee, founded by Lu Zhengyao, and Luckin Coffee is extending from the market to a battle for talent and franchisees. This article examines how Cotti, leveraging its "former Luckin founder" label and low-threshold policies, attracts former Luckin franchisees and baristas to switch sides, and analyzes its strategy of setting up shop right next to Luckin in third- and fourth-tier cities to directly capture Luckin's customer traffic. It also looks at the strong Luckin background within Cotti and the head-to-head confrontations between the two in small-city commercial districts. Through multiple cases and interviews, it reveals the fierce rivalry in the coffee arena. [more…]

Recently on social platforms, many part-time Luckin employees have posted about reduced shifts and monthly pay of only around two thousand yuan, drawing attention. After winter arrives, Luckin stores control part-time working hours, and it is not uncommon for only five hours to be scheduled in a day and only three or four days of work in a week. At the same time, Luckin baristas also have to face strict quality control inspections known as "nightmares," hand damage caused by frequent handwashing and sanitizing, and unpaid overtime of anywhere from a dozen minutes to an hour after closing. This article, based on real feedback from part-time employees, sorts through Luckin stores' quality control system, closing procedures, and part-time employment system, presenting a little-known side behind the barista position. Front Street Coffee also continues to pay attention to the real situation of workers in the coffee industry, providing enthusiasts with diverse perspectives. [more…]

Every winter, hand health issues among Luckin Coffee baristas erupt in concentrated fashion. On social platforms, a large number of employees post photos of their cracked, red, swollen, or even bandaged hands, drawing widespread attention. Behind this phenomenon lies Luckin's extremely strict handwashing and sanitizing procedures: wash hands for more than 20 seconds every hour, change the sanitizing-water cloth every half hour, and clean again after touching anything. Frequent bare-handed contact with tap water and sanitizer causes severe damage to the skin barrier. Although the company does not prohibit wearing gloves, most partners choose to give up protection in order to speed up order output. This article deeply analyzes this industry phenomenon, presenting baristas' real situation and ways to cope. [more…]

Recently, a social media post about Luckin Coffee's salary and benefits for barista recruitment in Hong Kong sparked widespread discussion. The post noted that full-time baristas at Luckin in Hong Kong are entitled to paid statutory holidays, MPF, and annual leave after three months of employment, while the recruitment information for part-time positions did not explicitly mention MPF contributions. This detail quickly ignited enthusiastic discussion among Luckin workers in mainland China, with many expressing mixed feelings after comparing the treatment in the two places. However, clarification from Hong Kong netizens offered another layer of interpretation—the MPF is fundamentally an employer's statutory responsibility, not an extra benefit. This cross-border discussion reflects differences in awareness of labor rights. Front Street Coffee continues to follow developments in the coffee industry and brings you in-depth analysis. [more…]

Recently, a Weibo post about a Luckin Coffee store in Hangzhou where an employee and a customer threw coffee at each other has sparked widespread discussion. According to the blogger, the dispute seemingly began when a customer, dissatisfied with the drink preparation, demanded an apology, and after emotions escalated, both parties resorted to throwing coffee. Although there is no complete video of the incident, it reflects the tension between service standards and customer expectations at chain coffee brands. Luckin employees revealed that the company does not have a mandatory "remake if unsatisfied" policy, but when faced with requests such as taste dissatisfaction, staff often find themselves in a dilemma: refusing may lead to negative reviews and complaints, while yielding may encourage unreasonable demands. The strict internal feedback and assessment mechanism further multiplies the pressure on frontline employees. This article will reconstruct the sequence of events and explore how to balance service standards and employee circumstances in the coffee industry. [more…]

From Nestlé and Starbucks to Luckin, the image of coffee in the minds of Chinese consumers has evolved from a "bitter black drink" to a daily beverage worth savoring, and the profession of barista has consequently garnered much attention. Among them, Japanese coffee master Hidenori Izaki is a legendary figure whom many Chinese people came to know through Luckin. He began making coffee at 16, became the first Asian champion of the WBC World Barista Championship at 24, and now collaborates deeply with the Chinese brand Luckin, dedicated to creating a national coffee brand for Chinese consumers. This article will review his coffee life, the journey of his connection with Luckin, and the changes in the Chinese coffee market through his eyes. [more…]

Recently, Luckin's iced drinks have been under continuous scrutiny due to issues of too much ice and shrinking portions after removing ice. Many consumers have started sharing "high cost-performance ordering strategies" on platforms like Xiaohongshu, from specifying the amount of ice to requesting less milk and less sugar, no sugar and no milk, and even asking for cilantro in their lattes. These seemingly meticulous notes have left café baristas complaining bitterly: counting ice cubes slows down service, removing flavored syrups ruins the taste, and requests to remove ice from frappuccinos are even more absurd. This article compiles genuine complaints from frontline baristas and also reminds consumers that seemingly troublesome requests aimed at brands often end up pressuring frontline workers. [more…]

Luckin Coffee once again demonstrated its "champion harvester" prowess, officially announcing on February 20th the signing of Anthony Douglas, the 2022 WBC World Barista Champion, bringing him into the "Luckin WBC Champion Team." Starting in March, Anthony will lead a bean-sourcing team deep into Ethiopia and Panama, two renowned origins, to participate in green bean procurement. This marks Luckin's fifth collaboration with a WBC champion, following Hidenori Izaki, Andrej Latuada, Pan Zhimin, and Agnieszka Rojewska. Anthony won the championship with his innovative technique of concentrating milk using freeze-drying technology, and previously served as a global ambassador for La Marzocco. Having come up through Melbourne's Axil Coffee Roasters, his addition will inject new vitality into Luckin's specialty coffee line. Whether the future "Little Black Cup" series will feature Panama Geisha is something worth looking forward to. For more specialty coffee news, welcome to follow Front Street Coffee (FrontStreet Coffee). [more…]

Luckin Coffee recently issued a notice regarding an adjustment to handwashing frequency standards, changing the previous requirement of washing hands once per hour to once every two hours. This change has delighted many Luckin employees, as last year's "pain of Luckin baristas' ruined hands" drew widespread attention. Frequent handwashing caused skin allergies and other problems that long plagued frontline baristas, with some even leaving their jobs because of it. The new rule will take effect on January 8. However, some employees believe the adjustment is limited in scope, as the actual number of handwashes during work remains relatively high. While maintaining high food safety standards, Luckin has begun to pay attention to employees' actual experiences. [more…]

Recently, Luckin Coffee posted recruitment posters in Hong Kong, hiring store managers, assistant store managers, and baristas for areas such as Yau Tsim Mong and Central, with pay ranging from HK$65 per hour to HK$30,000 per month. The job requirements specifically note that applicants must understand Cantonese, and non-Hong Kong residents must hold an HKID to apply. Once the news broke, netizens were both looking forward to 9.9 yuan coffee coming south and engaging in heated discussions about Hong Kong salaries and the cost of living. At the same time, Cotti and Luckin's expansion paths in the SAR and overseas have once again drawn attention. [more…]

The "on-time rate" assessment metric implemented at Luckin Coffee stores is placing enormous pressure on frontline baristas. This figure, which reflects whether orders can be completed within the system's scheduled time, not only affects the customer experience but is also directly tied to employee performance. To maintain the compliance threshold, staff have no choice but to push themselves to the limit during rush periods—some even dream about scanning codes and serving orders. This article will take an in-depth look at how the on-time rate assessment operates, its dual impact on store operations, and the real situation baristas face under high pressure. When digital management conflicts with humanistic care, how should brands balance efficiency and employee well-being? [more…]

Recently, Luckin Coffee has sparked widespread controversy due to a shortage of staff in its stores caused by reforms to its employment system, while simultaneously rejecting local job applicants in Shanghai during recruitment. A Shanghai netizen applied for a part-time barista position but was directly turned down because their ID number began with '310', with the reason given being 'currently Luckin in Shanghai does not accept locals'. This incident reflects companies' stereotypes about local job seekers—such as being 'unable to endure hardship' and 'demanding social insurance'—and also touches on practical considerations like high social insurance contribution bases and labor cost control. Against the backdrop of a simultaneous labor shortage and employment difficulties, is Luckin's recruitment strategy reasonable? And how should the rights and interests of local job seekers be safeguarded? This article will delve into the multiple factors behind this phenomenon. [more…]

Luckin Coffee's R&D team recently launched a drink inspired by summer's blue skies and white clouds — the Blue Sky White Cloud Latte. Built on the coconut cloud latte recipe and dusted with sky-blue sugar powder, it looks stunning but has triggered a wave of complaints about its sweetness. Many netizens report that even when they request less sugar or no sugar, the finished drink is still so sweet it clogs the throat, with the coffee flavor completely masked. At the same time, baristas complain that the blue sugar powder clumps极易 easily, requiring forceful breaking apart before dusting, yet even distribution remains difficult, and the flying powder tends to attract insects. Another drink, the Coconut Mille-Crepe Nari Ice, is similarly sweet, but fares slightly better in reputation thanks to its slushy texture that blends more smoothly. This article takes a detailed look at the taste performance, production difficulties, and consumer feedback of these two new products, offering a reference for coffee lovers. [more…]

Luckin Coffee has opened its second flagship store nationwide in Ningbo, marking Zhejiang Province's first flagship outlet. Located beside the scenic waters near Crystal Street in Tianyi Square, the store appears to float on the water from a distance. The two-story space, adorned in black and gold, spans nearly 400 square meters, second only to the flagship store in Xiamen. The opening day was bustling, but many customers noticed numerous staff in blue uniforms attending to guests outside the bar area, initially mistaking the store for having around 50 baristas. In reality, these individuals were regional management personnel attending the celebration, not barista staff. Coffee enthusiasts have engaged in considerable discussion regarding the staffing, equipment, and differences between this new flagship and the inaugural one in Xiamen. [more…]

Every year during the final exam season at the end of June, coffee shops on university campuses become students' life-saving energy stations. Campus stores of Luckin, Cotti, and others see orders surge, with pickup areas piled high with drinks, and waiting for a cup of coffee often taking nearly an hour. However, a Luckin near a university was unexpectedly empty at noon, with its pickup window blocked and a closure notice posted—staff who had not had a proper rest for two consecutive months simply could not withstand the order pressure of exam week. A Gu Ming milk tea shop on the same campus also temporarily closed. Behind this campus coffee order explosion is both students' preference for value-for-money brands and the revealed dilemma of store staffing. [more…]

Luckin Coffee recently posted a romantic tutorial on social media, teaching everyone how to make a "Frozen Rose" using a Luckin can or an ordinary ice cup, sealing a rose and ice cubes inside the cup to create an eye-catching decoration for the office desk. This玩法 quickly triggered netizens to imitate and like it, but it also worried baristas in stores—because this玩法 is not an official product, and if customers come to the store asking for it to be made, it may cause misunderstandings and negative reviews. The popularity of flower cups can be traced back to netizens' creativity, and was later boosted by brands such as Mixue Bingcheng and Haidilao to become a traffic code. Front Street Coffee noted that although similar marketing can bring heat, it needs to balance the execution pressure on frontline employees. [more…]

During the Spring Festival, while most industries enter holiday mode, the operations of coffee shops present a strikingly different picture. Some Luckin employees had expected an easy shift during the holiday, only to be hit by an unexpected flood of orders, working nonstop from morning to night. Meanwhile, others staying at their stores enjoyed a rare stretch of quiet time, with some even having the leisure to draw dragon-year patterns on packaging bags. This polarizing Spring Festival work experience reflects how young people's strong demand for coffee has now extended to their hometowns and into the holiday period. This article takes you through the real Spring Festival working conditions of Luckin baristas and the unique warmth of coffee culture during the festive season. [more…]

Luckin Coffee's 10,000th store, serving as the brand's first flagship location, has launched its only pour-over coffee to date, drawing widespread attention online. However, judging from the brewing process that has been revealed, this pour-over is made by a machine simulating a champion's brewing method rather than a barista manually pouring water, and there was even a case where a clogged bed of grounds was not dealt with in time. The 20-yuan price, the rather weak flavor, and the "machine pour-over" positioning have split consumer opinion into two camps. This article will present the full sequence of events, netizens' views, and the discussion about the essence of pour-over coffee. [more…]

Luckin Coffee's recently re-released Red Wine Americano has sparked widespread discussion. This new product, which combines red wine flavor with coffee, has polarized reviews due to its unique taste. Some consumers have shared "warning" experiences on social media, describing its taste as hard to accept; meanwhile, other customers say they enjoy this rich flavor combination. Due to the large number of negative reviews, some store employees have handwritten notes asking customers not to leave negative reviews lightly, triggering discussions among netizens about the brand's review system and store responsibilities. This article will sort out the whole incident, consumer feedback, and the controversy surrounding the review mechanism. [more…]